Name: Anastasya Syanne Titahena NIM: 01082180022 Major: Informatics 2018 Developing a Web Strategy ( Source: Information Systems Series: Developing Web information Systems ( from Strategy to Implementation) by Richard Vidgen, David Avison, Bob Wood, Trevor Wood-Harper ) 1. An effective website requires a clear vision of the site’s goals. The primary web goals of most organizations fall into four broad categories: ▶ Inform or entertain the audience, Organizations that aim to inform an audience, or entertain people in some way, offer content that drives traffic to the site. Many infomediaries are also e-marketplaces that bring together buyers and sellers, often from all over the world. business to consumer (B2C) transactions, in which many suppliers post their wares and consumers can compare them on pricing and features. E-marketplaces also support business to business (B2B) relatio...
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