SUMMARY CHAPTER 6
NIM:
01082180022
Major:
Informatics 2018
Developing a Web Strategy (Source: Information Systems Series:
Developing Web information Systems ( from Strategy to Implementation) by Richard
Vidgen, David Avison, Bob Wood, Trevor
Wood-Harper)
1.
An effective website requires a clear vision of the site’s goals. The primary web goals of most organizations fall into four broad categories:
An effective website requires a clear vision of the site’s goals. The primary web goals of most organizations fall into four broad categories:
▶ Inform or entertain the audience, Organizations
that aim to inform an audience, or entertain people in some way, offer content
that drives traffic to the site. Many infomediaries are also e-marketplaces
that bring together buyers and sellers, often from all over the world. business
to consumer (B2C) transactions, in which many suppliers post their wares and
consumers can compare them on pricing and features. E-marketplaces also support
business to business (B2B) relationships. Consumer to consumer (C2C)
e-marketplaces include eBay and Craigslist. Individual sellers can post their wares,
and shoppers use the search tools to find what they want. Consumer to business
(C2B) relationships, in which consumers sell products or services online to
business, are also facilitated by e-marketplaces.
▶ Influence the audience
▶ Sell products or services
▶ Facilitate offline relationships
2. Website’s
Name
·
Protocol Identifi er - http://microsoft.com(web page) - Identifi es
the protocol that will be used to connect to the address following the forward
slashes.
· Registered domain name - http://www.etrade.com , http://www.umd.edu, http://www.edu.cn
- Maps to the unique IP address of the destination location.
· Top-level domain - http://youtube.com, http://www.whitehouse.gov, http://www.army.mil, http://redcross.org, http://www.dw-world.de, http://canada.gc.ca - The top-level domain typically indicates the
type of organization or the country of origin, such as those below. New rules
passed in 2011 clear the way for using brand names, cities, or general keywords
as well.
.com—commercial
.edu—education
.org—nonprofi ts
.gov—US federal
government
.ca—Canada
.de—Germany
.cn—China
.tn—Tunisia
·
Filename (optional) - Specifi es a particular web page
within a site, in this case, one with
the fi le name of FAQ.htm.
·
Port (optional)- Directs the connection
to a specifi c port on the server. If absent, the default http port (80) is
used.
3. Designing
Web
·
Sequential Website Architecture: Website
structure that guides visitors step by step through a transaction, survey, or
learning module.
·
Multidimensional Website Architecture: Website
structure with multiple links to pages at all levels, allowing visitors
multiple paths through the site.
·
Hierarchical Website Architecture: Website
structure in which the top-level home page contains links to second-level
pages, which then link to further relevant pages.
·
Usability and User Interface Design
Usability refers to the ease with which a person can accomplish a goal using
some tool, such as a website, a mobile phone, or a kiosk.
·
The Web Accessibility Initiative (WAI)
develops guidelines for web accessibility that are widely regarded as
international standards. It also offers tutorials to help organizations improve
their sites and understand how design techniques can radically alter a site’s
accessibility.
 |
4. Software
to build it
1.
HTML and HTML 5 The original language
used to create web pages is called hypertext markup language (HTML), which
specifies the web page’s format and helps put it into reader-friendly output. HTML
5 also reduces the need for web developers to ask customers to download special
browser plug-in software, like Adobe Flash, especially for video.
2.
JavaScript, which can be used within
HTML to add interactivity to web pages.
3.
AJAX is a mix of technologies that
builds on JavaScript and enlivens the web even more, adding instant
intelligence drawn from live data to create interactive displays.
4.
World Wide Web Consortium (W3C), of
which the Web Accessibility Initiative is one part, is an international body
that establishes and publishes standards for programming languages used to
create software for the web.
5.
cascading Style sheets (CSS) that
control the fonts and colors to appear when an editor identifies some text as a
page heading, a paragraph title, or some other style.
 |
5. Website’s
marketing
Search Engine Optimization, Search
engine optimization (SEO) uses strategies to increase the quantity and quality
of traffic from search engines, often by improving the site’s position in
result lists.
·
Search Terms and Keywords
·
Pagerank and Relevance, Search engines
rely partly on popularity to determine relevance, and the rules they use to
rate popularity take into account the number and quality of external links to
the site from other websites.
·
Search Engine Scams, The drive to
improve search results gets so heated that some unscrupulous developers use
devious strategies to outwit the engine’s ranking system.
6. Advertise
the Website
·
Using Cookies to Target Advertising A
cookie is a small text file that the website’s server leaves on your computer
when you visit and then retrieves when you visit again, usually to personalize
the site for you.
·
Search Engine Marketing Google pioneered
a simple marketing approach that relies on your search terms rather than on
cookies.
·
Online Marketing Challenges Although
online marketing offers tremendous promise, it also poses new challenges.
E-Commerce
E-commerce refers to the buying and
selling of goods and services over the Internet or other networks, encompassing
financial transactions between businesses, consumers, governments, or
nonprofits. E-commerce systems typically include shopping cart software that
tracks purchases as customers navigate an e-commerce site and click “add to
cart” as they go. The software tallies the purchase, calculates taxesbased on
the customer’s location, computes shipping costs, and also posts a discount if
the customer enters a valid promotional code. Then, The credit or debit card
information is transmitted to the payment gateway, which facilitates online
shopping by mediating the interconnections to the merchant’s bank, the bank or
other entity that issued the card, and then back to the original website.
Mobile
Device and M-Commerce
1. Mobile Device 
2. Mobile commerce (m-commerce) refers to the use of
wireless, mobile devices to conduct e-commerce. M-commerce has been going on
for quite some time, as customers use their wireless devices to connect to the
Internet. People do the bill by bank, paypal, or near field communication (NFC)
which is A set of standards that supports communication between mobile devices
when the two are very near one another.
Web 2.0 is the new generation /
face of the world wide web: a more participatory world wide web. The term web
2.0 has become famous since the O’Reilly Media Web 2.0 Conference in 2004. Web
2.0 does not refer to new technologies in the world wide web, although web 2.0
has certain trends in the design and use of AJAX techniques.
Historically, web 2.0 has come back
from the web business since the dotcom bubble burst tragedy in 2000. While
technically, web 2.0 is a classification of "new faces from the web"
where the characteristics of many-to-many data exchanges occur. In the era before
web 2.0 (before 2000, there were also classifications as web 1.0), only those
who were knowledgeable about web (programming n design, or geek) or capital
owners who were capable of creating programmers were able to provide content
(text, images, music) on the web. So that the data exchange that occurs is
one-to-many or a little-to-many.
Simply put, web 2.0 is a
classification of the web (which later evolved into more than classification:
an era) that makes 'everyone' connected to the web able to provide and
distribute content (text, graphics, etc.) on the web. Websites that make people
able to share content easily on the web (no need to know web programming can
share data on the web) are web 2.0: Blogs, Photo Sharing (flickr), Video
Sharing (YouTube), Presentation Sharing (Slideshare.net), Social Networking
(facebook, myspace, friendster, linkedIn, etc) etc.
The ability of ordinary internet
users to distribute content has changed the face of the web: It is no longer
the web as information where data distribution occurs little by little, but the
web as a platform where information distribution occurs between many and many:
many-to-many. And this is the essence of web 2.0: participation. collaboration.
many-to-many. specific examples of web 2.0: Wikipedia, Flickr, etc. Web as a
platform. The web becomes a platform where users interact and participate. This
is why cloud computing is like Zoho and Google Doc including Web 2.0
Utilizing collective intelligence.
The wisdom of crowd. User participation is used for shared purposes. an example
of this point: Ranking articles on digg (or cross-news on the Indonesian
version), and the wikipedia editing system. End of software release rotation:
Software continues to be updated according to user needs. Now you know why the
beta label in Gmail still exists until now, right? Easy programming model to
collaborate: Facebook with its Facebook application, RSS Feed technology,
Mashup sites like housingmaps that rely on the Google Maps API and craiglist
data, etc. At very extreme levels, even various web 2.0 applications have a
uniform design pattern: large fonts, glossy effects, contrasting bright colors,
rounded corners, etc.
Disagreement
around Web 2.0
Team Barners Lee, the inventor of the world wide web
denied the existence of the web 2.0 because the 'participation aspect' which
became the keyword of web 2.0 had indeed become an aspect of the world wide web
itself. And the technology used in web 2.0 is also a world wide web technology.
So, the Team views that web 2.0 is the world wide web itself.
The basic concept of web 2.0 which is participation
makes the term 2.0 an adjective that has the meaning of participation. And as
e-term means electronic which can be attached to various nouns and functions as
adverbs (for example: e-store, e-mail, e-book, etc.), as well as the term 2.0.
From web 2.0, there are political terms 2.0, Business 2.0, Enterprise 2.0,
Government 2.0, health 2.0,
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